Greenzys
Posted 2/26/2010 2:35:00 PM
Greenzys, a new kid-targeted eco-friendly brand will launch exclusively online at FAO.com on April 5th, just in time for the 40th anniversary of Earth Day which is April 22.

This eco-friendly line carries books and toys that promote green living and teach sustainable practices to children.

GREENZYS founders, Lisa Keyser and Mark Lieber, have found a way to connect a child’s love for animals with a deep concern for the environment. For example, “Peat the Penguin” encourages kids to recycle, reuse, and reduce waste, while “Violet the Giraffe” teaches children to protect the environment by reducing their carbon “paw” print.

“The GREENZYS are a fun and engaging way of involving young children in the daily activities of green living,” said GREENZYS co-founder Mark Lieber in a statement. “We use the animal characters and their stories to reinforce the importance of green living practices such as conservation of natural resources, recycling, reusing and replanting. And if we’re successful in entertaining and educating them simultaneously, then we cultivate these eco-friendly practices as habits that will sustain our children and our planet.”

“I am very excited to see the GREENZYS come to life and bring Green Awareness to kids around the world,” added GREENZYS Creator, Lisa Keyser.

Along with the brand’s commitment to environmental education, a portion of the profits will be donated to the Environmental Media Association, a non-profit group that uses television, film and music, to influence environmental awareness.

Another environmental bonus, for every GREENZYS purchase made between April 5 and December 31, the Arbor Day Foundation will plant one tree in our nation’s forests. Children can even go online to receive a printable certificate of their contribution.

The books will retail for $17.99 and the plush characters will be $30. GREENZYS is putting its words into action by using sustainable materials in its products. The plush toys are made in socially responsible factories from soy fibers and non-toxic dyes with packaging made from recycled paperboard.

For more info, go to greenzys.com.
Posted By: Cyndee Blank  
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